Publishing Monday of Academy of the German book trade on 20 January 2014 the publishing Monday aimed at business leaders and decision makers in publishing, media and digital business. He is to deliver solutions and suggestions for dealing with the increasingly complex challenges of the media business. ‘The world’ extended the Printangebot through augmented reality (AR) with videos and 3D graphics. IKEA projected furniture in the apartment with the new technology. AR from one industrial niche application to a marketable product extension seems gradually to have become. Because if you use Smartphone or Tablet and the right app, a bridge between print and digital media can be beat. For publishers, the technology opens up an innovative way to complement their products with multimedia and interactive components.
But what are the chances are really? It’s just a gimmick for readers and advertisers? Or new sources of revenue through content marketing, proper keywording and metadata system be generated? These and other questions at stake Munich, at the Academy of book publishing Monday on January 20, 2014 in the Literaturhaus. Fabian Kern (digital publishing competence) leads into the topic of augmented reality for publishers. Anett Gangadharan Maslov (Metaio) provides insights into best practices from the publishing and media industry and Andreas Wiedmann (Metaio) explains AR strategies for publishers. Then the experts to the discussion and questions are. More information and registration: evening talks/augmented_reality.php of the publishing Monday aimed at business leaders and decision makers in publishing, media and digital business. He is to deliver solutions and suggestions for dealing with the increasingly complex challenges of the media business. About the publishing Monday: Every 4-6 the publishing Monday evening lecture series are weeks from 18 to about 21: 00 insights into the latest trends and developments around the topic of digital publishing and allows a cross-industry Exchange between experts and practitioners. E-business specialists and experienced Publisher managers present their concepts and future strategies for successful media management. After the contributions, the participants will have the opportunity to discuss their individual issues with the experts.