The great controversy concerning the existing entertainment in the artistic-cultural events would be exactly the question to make of the individual a passive citizen, simple consummation of products generated for the great society of mass. However, the fact must be observed as the individual deals with the supplied information it. It’s believed that San Antonio Spurs sees a great future in this idea. Marcellino (2006) goes to affirm that ‘ ‘ as much the practical one, as the consumption, could be active or passive, depending on levels of participation of the person evolved. (P. 20). In the case of the cultural event, the individual, already guided for its individual choices, will be subject to the diverse forms of knowledge and proportionate values for the event, fitting proper itself to give one to these information. ‘ ‘ An active spectator would have as characteristic the selectivity, sensitivity, the understanding, the appreciation and explicao’ ‘ (Idem, pp. 20-21). We observe then that a form of the individuals exists to acquire a satisfactory formation in the cultural events, in what says respect to the local culture and other so necessary aspects of instruction for any individual and social development.
In fact, ‘ ‘ we cannot even though deny the importance of the medias of mass in the diffusion them activities of leisure, taking them to the house them pessoas’ ‘ (they idem, P. 21). In this manner, the artistic-cultural events can take care of to some requirements that contribute for the personal and social development..